1. Choose the right product. If
you wouldn’t sell the product to your mother or brother, then drop it. You need to feel truly enthusiastic about your product or service. The
product you represent should be very desirable online and offline, and
with or without an attached business opportunity.
2. Become a people person. No matter what your personality is, you can
always improve on your people skills. This doesn’t mean you have to
smile at every waking minute; you just need to focus a little on what
makes other people tick. That’s it. You’re an instant people person.
3. Advertise smart. Attract people. Don't chase them. Learn all you can
about search engine optimization, article syndication, and online videos
and infomercials.
Online videos consistently outsell even the best articles and sales
letters by a margin of three to one. On top of that, your video will
score a very high ranking in Google if you write your video comments
correctly.
You don’t have to create fantastic video productions; a simple slide
show with a little music and your voice would be a very effective
starting point. Remember, You are the Person of the Year according to
Time Magazine.
Newspaper classified ads are still very good. Just remember, the first
thing the reader wants to know is "What's in it for me?" Write your ads
accordingly, and keep your presentation simple when respondents call
you. Always use a nice image and the same thinking when you write an ad
for Craigslist.com.
4. Recruit professional sales people. Use your new powers of search
engine optimization and classified ads for good, and recruit high
quality sales people and entrepreneurs for your opportunity. Just think
about it; they love selling. It’s in their blood.
If you can present a valuable product with a powerful pay plan, they
will line up at your door. The product you represent should be very
desirable online and offline, and with or without an attached business
opportunity. (Yes, I repeated myself.)
Let your sales professionals and entrepreneurs put your product in the
hands of happy end users, and the multi level marketing aspects of your
opportunity will take over from there. Vonage, Mary Kay and Avon are
perfect examples of this; Their satisfied customers become the best
sales people.
5. Choose a high tier opportunity. By high tier I mean an opportunity
requiring a $2,000 or $3,000 startup cost. These programs also pay out
large and fast commissions. Many high tier opportunities allow you to
earn your way in if you’re on a tight budget.
The smaller priced opportunities are good, but you need to recruit
dozens of people to make your first $1,000, and the $100 autoship costs
add up pretty fast. The high tier programs will pay you $1,000 with only
one or two customers.
The larger commissions of higher tier programs will also attract all the
right sales professionals and entrepreneurs, and you absolutely must
have them on your team to become a network marketing heavy hitter.
6. Make your success easy to duplicate. Teach your down line to do and
say what you do and say, and keep what you do and say very simple. If
you keep it simple, the longevity of your organization is virtually
guaranteed. Conversely, if everyone begins to improvise, your team will
become distracted, and your down line will begin to dwindle.
Everyone in your sales organization will do much better with a
duplicatable system. McDonald’s has been teaching us this for years.
7. Sell your product to end users. For example, if you tell the folks
sitting next to you on the beach that you only spent $300 for a whole
week in one of the town’s most luxurious resorts, their wet hair will
stand straight up. That’s how we as humans work. We’re excited when we
hear about a good deal, and we always want to know more.
We hope you enjoyed these very
educational comments that were passed to us from a friend. Unfortunately
through the process of passing this from one to another, the proper credit to the
original author was lost.
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Assignment for Success